From Agence France Presse:
The famed US women's wear chain Victoria's Secret last July signed a deal for the delivery this year of 600 tonnes of organic cotton, with the first shipment sent out on December 24.
"They came to us, wanting biological cotton for women's lingerie," recalled Athanase Yara of Burkina Faso's national union of cotton producers, the UNPCB.
He said the arrangement would contribute to "sustained (economic) development."
"It enables women to improve their standard of living, to care for and educate their children. They (the women) are among the most vulnerable segments of the population."
More than half the producers of organically grown cotton in Burkina Faso are women, according to Georg Felber, local coordinator of a cotton project sponsored by Helvetas, a Swiss association promoting international cooperation.
"This is not a fluke or a fad but a genuine trend followed by the big companies."
It is not known whether cheesy Victoria’s Secret catalogs would be made by paper from cotton fiber.
The story points out that organic cotton output in Burkina Faso has increased nearly 10-fold in three seasons since farmers produced 350 tons of it in 2006.